15O8 Diner

BRANDING & VISUAL IDENTITY

Crafting an identify for a local food and beverage micro-enterprise located in San Simon, Pampanga, that utilizes urban gardening to ensure food security.

Brief

To build a visual identity for a local business that empowers and heralds Filipino handicraft artists without sacrificing quality for profit-driven demands

For the website, the goal was to create a nationwide directory website; in such a way that it lets potential clients view, compare, and book professionally presented services of local pottery, textile, and weave artists so that each artist in the directory gets to close a project at least twice a year.

Duration

To build a visual identity for a local business that empowers and heralds Filipino handicraft artists without sacrificing quality for profit-driven demands

Role

To build a visual identity for a local business that empowers and heralds Filipino handicraft artists without sacrificing quality for profit-driven demand.

Local. Domestic. Young. Feminine.

The vision was simple—to provide food security to local communities in the neighborhood through serving dishes cooked using ingredients from the local gardens of a small household.

Hegemonic systems within the food service industry has just been revealed by the breakout of the COVID-19 pandemic and the need for more local and sustainable way of sourcing are food has just increased and become more urgent than it already was. One of the few answers that have been helping Filipino families came in the form of a simple solution—home gardening. If one cannot afford to eat, might as well grow her own food.

Comfortable and inviting

Filipino local communities always have their go-to carinderia or lutong -bahay that a certain Nanay, Ate, Kuya, or Tatang runs. That is precisely the level of familiar comforting invitation 15O8 Diner aims to foster while bringing in the innovative nature of the model through which it sources its ingredients. It also seeks for a visual identity flexible enough to encompass all kinds of cuisines that might be served depending on the crops grown in season.